Women have been involved in cannabis legalization, testing, and rights since the earliest days of commercialization, and their presence has helped shape the industry into what it is today.
From entrepreneurs to scientists to activists, women have played a key role in advancing the cannabis industry and creating a more equitable space for everyone involved.
With more women joining the ranks every day, it is clear that their impact will only continue to grow in years to come.
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The representation and value added to the cannabis industry from women led-brands like Yummi Karma, Mary’s, Kush Queen, Dr. Norms, Kikoko, and dozens of others have shaped the market.
Pure Beauty CEO Imelda Walavalkar pivoted her career from non-profit social work after continued frustration, and launched an independent cannabis brand, where women and minorities make up 65% of the team.
In 2021, Pure Beauty received celebrity-backed support from Timbaland and Nas, and raised $5 million in its latest fundraising round from Gron Ventures, Subversive Capital, and others.
Women-owned businesses now make up 19.9% of all US cannabis businesses and are rapidly becoming involved in every level of the industry, from patient care to product development.
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Roberta Wilson is a true testament to the power of entrepreneurship and legacy within the cannabis industry. After losing her mother in 2005 and deciding to start a cookie company in her honor with her brother, the idea of entering the cannabis industry began as a joke between grieving siblings.
Ten years later, her brand Dr. Norms came out with the first 10mg cookie in California. Roberta is a huge advocate for health, family, and female-empowerment in the cannabis industry.
Inspired by her parents' dedication to health, well-being, and happiness, Dr. Norms was established with a mission to create cannabis edibles that taste amazing, deliver accurate and consistent dosing, and cater to various lifestyles.
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Through clinical trials and research, women like COO and Co-owner Brie Emerson at Level are helping to create unique products that provide consumers with an enhanced experience.
From developing and manufacturing products in San Francisco that showcase rare cannabinoids, to helping guide humans with cannabinoid research and innovation, women are making a huge impact on the cannabis industry.
With more companies like Level investing in science and clinical trials, there is no doubt that women will continue to be at the forefront of this rapidly growing industry.
Although the proportion of women in leadership remains lower than the national average, women continue to emerge in all areas of the cannabis world. The future of cannabis is female, with more and more women breaking through the glass ceiling and making their mark on this growing industry.
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