St. Ides

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About Us

ST. IDES emerged onto the scene in the late 1980s, making an indelible mark during the vibrant era of hip-hop. However, it was in the 1990s, amidst the golden age of the genre, that ST. IDES truly solidified its iconic status. Known for its distinctive 'Crooked I' logo, ST. IDES quickly became synonymous with the streets and the rebellious spirit of urban culture.

Throughout its journey, ST. IDES forged legendary partnerships with the pioneers of modern-day hip-hop, amplifying its presence and influence. These collaborations not only defined an era but also elevated ST. IDES to an emblematic status within the community it served.

Today, after three decades of cultural impact, ST. IDES stands as more than just a brand—it is a symbol of rebellion and a tribute to those who have shaped and continue to shape urban culture. Its legacy continues to resonate with a new generation, honoring its roots while embracing the ever-evolving spirit of authenticity and creativity.

ST. IDES remains committed to its heritage of pushing boundaries and celebrating individuality. With each product bearing the iconic 'Crooked I,' ST. IDES invites consumers to connect with a legacy built on authenticity, boldness, and the enduring influence of hip-hop culture.


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